The strongest brands don’t start with a logo. They start with a PITH.

We reveal the core that makes brands unforgettable.

We reveal the core that makes brands unforgettable.

Find your PITH

The PITH Method

Brand strategy begins by removing what isn’t true. Then we uncover what is impossible to ignore.

Sliced orange on pale linen

The PITH Method

Brand strategy begins by removing what isn’t true. Then we uncover what is impossible to ignore.

Sliced orange on pale linen
Sliced orange on pale linen
Sliced orange on pale linen
Sliced orange on pale linen

Why PITH

The peel is assumption.

The pith is truth.

The fruit is expression.

Citrus still life in soft shadow
Citrus still life in soft shadow

Expression follows truth

Citrus still life in soft shadow
Citrus still life in soft shadow
Citrus still life in soft shadow

The PITH Method

Brand strategy begins by removing what isn’t true. Then we uncover what is impossible to ignore.

Sliced orange on pale linen
Sliced orange on pale linen

The strongest brands don’t start with a logo.
They start with a PITH.

The strongest brands don’t start with a logo.
They start with a PITH.

The strongest brands don’t start with a logo.
They start with a PITH.

PITH — Brand strategy by Joyce Hummel

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